Feature Your Brand
as We Build Our
Dream Home.
I am a professional filmmaker documenting a full home renovation from the ground up. I am looking for select brands and local businesses to be part of the story — and create content together that actually moves the needle.
The Project Details
Before & After
Our Design Direction.
Three mood boards covering the key spaces — each one a guide for the materials, textures, and aesthetic we are bringing to life.
I have spent the last 15 years building a career around one thing: creating high-quality, high-performing content for brands that need their story told well. I founded All That Creative to bring that same standard of production to more brands — without the agency overhead. The work has taken me from Chattanooga to clients across the country and beyond.
Now my wife and I are taking on the biggest creative project of our lives. We are doing a full renovation of our home in East Brainerd — removing a structure, building an extension, and rebuilding an open-concept kitchen, pantry, dining room, and living room from the ground up. I am documenting every step the way I know how. Professionally.
This is not a standard influencer ask. I am not pitching posts or stories in exchange for free product. I am offering real, produced content built around your brand — by someone who has done exactly this for national brands for over a decade. Whether you are a local Chattanooga business or a national brand looking for a genuine content opportunity, I would love to talk about how we can work together.
A Full Renovation,
Documented from Day One.
We closed May 26, 2025. This is not a cosmetic refresh — we are removing a structure, pouring a new foundation, and rebuilding an entirely open-concept living space from scratch. Every phase on camera.
Demolition
An existing back room is fully demolished and removed before any new construction begins. This clears the footprint and opens up the space for everything that follows.
Foundation, Structure & Framing
Foundation poured for the new extension. Framing begins on the open-concept space. New walls, new bones, entirely new footprint — the most dramatic visual transformation of the entire project.
Rough-Ins
Electrical, plumbing, and HVAC roughed in before walls close. The invisible infrastructure of the finished home — all documented before it disappears behind drywall.
Finishes — All Spaces Simultaneously
Because the kitchen, dining room, and living room are fully open-concept, finish work happens across all spaces at once — drywall, flooring, cabinetry, countertops, tile, fixtures, lighting, and paint. This is when partner products become visible on camera.
The Full Before & After
The completed home gets the full production treatment. Cinematic reveal content, partner features, and the kind of before-and-after story that performs across every platform.
The Floor Plan
An open-concept extension adding an entirely new footprint to the home.
Real Content.
Built Around
Your Brand.
I have spent 15 years making content that performs. This project is no different — except your brand becomes part of a renovation story that an engaged audience will follow from demolition to reveal, and well beyond.
Produced Video — Your Brand in the Build
A professionally shot, edited, and color-graded video featuring your product or service as part of the renovation. Installation process, transformation, finished result — delivered in every format you need.
Social Content — Built for Performance
Content cut for where your audience actually lives — Reels, TikTok, YouTube Shorts, stories, square posts. Every format, ready to use, no additional editing required.
Instagram Feature — @lukemelrose, 17K+ Followers
Featured post and story to a real, organic audience built around cooking, family, and home content. High purchase intent, high engagement, genuinely interested in what we are building.
Ongoing Visibility — Kitchen & Appliance Partners
The finished kitchen becomes the permanent backdrop for regular cooking content. Appliance and kitchen product partners appear in every video filmed there — recurring organic visibility at no additional cost.
A Content Library — Not Just a Single Post
A renovation this size generates a significant library of assets — photography, behind the scenes, short-form cuts, long-form documentation. Get in touch and we can talk through exactly what that library looks like for your brand.
Ways We Can
Work Together.
Every partnership looks a little different. Here are the structures I am open to — and if none of these fit exactly, reach out anyway. The best deals are usually the ones we figure out together.
You pay for the production. I deliver the content.
For brands who want a fully produced, professionally shot content asset — scripted, filmed, and edited to your spec. This is the same service I provide to national clients, now applied to a renovation series with a built-in audience and story.
You send the product. I feature it and create content around it.
For brands with physical products — appliances, fixtures, flooring, furniture, decor, cookware. Your product lives on camera throughout the renovation and in the content that follows. No cash changes hands.
Your product or service at cost. My content in return.
You provide your product or service at cost, or a meaningful discount. I produce a professional video showcasing your work to an engaged audience. A straightforward exchange of real value on both sides — protected by a simple written agreement.
A mix of the above — whatever makes sense for both of us.
Some of the best partnerships combine elements of all three — a partial payment, some gifted product, a trade component. If you have a specific structure in mind or want to explore what a longer-term content relationship could look like, I am open to the conversation.
Not sure which structure fits?
Reach out and describe what you are working with. We can figure out the right arrangement in a single conversation — no obligation, no pressure.
Send Me a MessagePartnership Categories
Filling spots across every phase of the build. If your product or service shows up in a home renovation, there is likely a natural place for it in this project.
Flooring
LVP, hardwood, tile — kitchen and open-concept living areas.
Cabinets
Full kitchen cabinet package — local showrooms or national brands.
Countertops
Quartz, granite, or marble — kitchen fabrication and install.
Lighting
Pendants, recessed, ceiling fans — across all spaces.
Appliances
Range, fridge, range hood, beverage fridge — featured in ongoing cooking content.
Paint & Wallpaper
Interior paint and accent wall treatments throughout.
Local Trades
Painters, electricians, plumbers, roofers — Chattanooga-area businesses.
Furniture & Decor
Sofas, mirrors, rugs, window treatments — all finished spaces.
Tools & Hardware
Power tools and hardware — featured throughout the full build.
Bath Fixtures
Faucets, tile, mirrors, accessories for the half bath.
Concrete & Masonry
Foundation and structural work — earliest phase of the build.
Cookware & Food
Knives, cookware, ingredients — ongoing cooking content post-renovation.
Where Your Brand Shows Up.
A renovation this size generates a serious amount of content.
From behind-the-scenes construction moments to cinematic before-and-after reveals, every phase of this build produces a library — short-form social cuts, long-form documentation, photography, material close-ups, process videos, and more.
Every partner gets content shaped around what actually works for their brand and their channels. Want to see what other renovation content partnerships look like in practice? Get in touch and I will walk you through exactly what a partnership with this project can produce.
Let’s Talk About What This Looks Like for YouReady to be part
of the build?
Partnership spots are filling across all categories. If this sounds like a fit — or you are not sure yet — send me a message and let’s figure it out.
Get In Touch — collab@allthatcreativeco.com